by Natalie Moran, founder of Comms Futurist

Curious how I created these prompts? I’ll teach you in a 45-min 1:1 session. Includes free access to the Strategic Communicator’s AI Toolkit: 65 “Super” Prompts.

Why this guide?

This resource focuses on high-level planning for communications leaders, rather than content generation. It’s designed for leaders who are curious about AI use cases for strategic comms.

Steps

1. Choose Your Tool:
   • Use your preferred LLM, such as ChatGPT or Claude.
2. Copy/Paste and Customize the Prompt:
   • Choosing one prompt at a time, customize it by adding details in the bracketed sections.
3. Include Context & Be Specific:
   • The more specific your inputs, the better your outputs. Provide extra context such as your organization’s specific goals, pain points, and preferred comms channels.
   • Do not share sensitive or proprietary information with LLMs. That said, for best results, DO provide relevant details.
4. Follow Up and Iterate:
   • After submitting a prompt and receiving an output, follow up with the tool. Provide feedback on what you like or don’t like, request more details on specific points, or ask for rewrites in particular tones. Keep iterating!

Prompts

1) Crisis Simulation Training Guide

You are an expert corporate crisis management consultant specializing in {industry}. Your goal is to develop a highly actionable, strategic, and comprehensive Crisis Simulation Training Guide specifically customized for {company name or type}.

This guide will empower a team of {team size} to confidently prepare for and effectively respond to potential crises, particularly focused on the identified risks or lessons learned from past crises such as {specific risks or past crises}.

Your Crisis Simulation Training Guide must include:

1. Relevant and Realistic Crisis Scenarios:

   • Clearly outline 2-4 highly plausible crisis scenarios directly linked to {specific risks or past crises}.
   • Describe each scenario with specific details (triggering events, possible escalations, and potential consequences).

2. Key Audiences and Defined Roles:

   • Clearly define roles and responsibilities for each critical audience group, including but not limited to {executives, PR teams, legal, customer service}.
   • Identify primary and secondary audiences affected by each scenario.

3. Structured Simulation Process:

   Provide a detailed, step-by-step roadmap for facilitating the simulation, including:

   • Timeline with clear milestones (e.g., scenario onset, key developments, crisis escalation points, resolution).
   • Escalation protocols with defined triggers and recommended actions.
   • Decision-making frameworks clearly outlining who makes decisions, how, and when.

4. Interactive Decision-Making Exercises:

   • Develop real-time decision-making challenges focused on testing critical competencies such as {media response, leadership coordination, customer messaging}.
   • Include prompts that realistically replicate pressure points and communication challenges during an actual crisis.

5. Comprehensive Post-Simulation Debrief Guide:

   • Outline a clear, structured debriefing process for team reflection and improvement.
   • Recommend specific evaluation metrics and KPIs to effectively measure outcomes, including {team performance, response time, communication clarity}.
   • Provide guidelines for actionable feedback and improvement plans.